Addy Peyton Plant Styling

As the lead designer for Addy Peyton Plant Styling, I developed a cohesive brand identity, crafting visual elements such as the logo, symbols, and illustrations and establishing the brand's narrative voice and guidelines. I designed a scalable website and digital portfolio, capturing the essence of APPS' services and press features. I managed social media branding through tailored Instagram posts/Reels and created social content templates. Additionally, I supported seasonal PR efforts, designing promotional materials and coordinating with vendors for client giftings, planter signs, and branded stationary.